With the input from our pro anglers, this bait is designed for targeting the fish from long distance. It has very wide side to side action and does not "dive down" on the twitch, which is critical for fishing those herring lakes. The tungsten bead produces a low but loud thump noise on every twitch to draw more attention from distance. Three Mustad TG76 Treble hooks with the feathered tail help to boat more fish after hooking up.